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And before chose Pepsi.

But times are changing, and with them the interests of the younger generation, as proved by the investment company Piper Jaffray in his traditional youth market research Teen Survey. The results are quite interesting: teenagers are increasingly choosing Apple Watch and iPhone.

Of the 6,500 American teenagers surveyed, with an average age of 16.5, only 12%. This is the current data. 71% smart watch owners are Apple Watch users. That is, the wearable gadget from Apple is in the lead in the American youth market. According to Gina Munstera, the reason for such popularity of the Apple Watch is the leading position of the iPhone in the smartphone market. (After all, the watch is bought for use with a smartphone.)

At the same time, the number of teenagers using smart watches is now lower than expected in the forecast in 2014, when Apple first announced its wearable gadget. Then 7% of the young people surveyed already owned some kind of smart watch, and 16% of these, they wanted an iWatch for $350, which the company was supposed to release.

As for the iPhone, the number of young Apple smartphone users has increased from 67% (result of poll last fall) to 69%. Wherein 75% of those surveyed are going to choose the iPhone as their next smartphone. (This figure has risen by one%.)

And finally, the iPad data. In unison with trends in the “adult” market, young people buy tablets less and less. According to the Teen Survey, this figure has declined from 61% before 59% since autumn last year. (Decrease in popularity of tablets is already in the third consecutive Teen Survey.) However, the iPad remains the leader in the youth tablet market with a share of 64% (minus 1% compared to the autumn survey). However, of all the respondents 63% are going to buy a tablet in the next six months (58% of respondents planned to buy a tablet computer in the fall). Among those who did not have a tablet last fall, they are going to get a gadget in the next six months 13% young citizens.

Jean Munster believes that the increase in interest in the tablet is due to the release of the 9.7-inch iPad Pro. It can be a handy learning tool when paired with the Smart Keyboard and Apple Pencil. This is a good replacement for a computer or laptop for study, especially for those who are going to college this fall.

Youth market statistics are always interesting. After all, manufacturers need to attract young users, who in the end can become consumers of their products for life. It is important here to attract and “hook” in order to ensure a loyal user base for many years to come. [ai]





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And before chose Pepsi. But times are changing, and with them the interests of the younger generation, as proved by the investment company Piper Jaffray in its traditional study of the youth market Teen Survey. The results are quite interesting: teenagers are increasingly choosing Apple Watch and iPhone. Of the 6,500 surveyed American teenagers with an average age of 16.5, only 12% wear smartwatches. It…

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