When you want and no longer prickly.
It is very difficult to resist the release of new mobile gadgets. Smartphones are updated almost daily, new “smart devices” enter the market, and the variety of all kinds of technological things just makes your head spin. According to an analytical study carried out retailer “Svyaznoy”, in the first four months of this year, when buying gadgets, Russians increasingly began to give preference to loans.
The growth of loan liabilities amounted to 25% compared to exactly the same period last year. The absolute boom came in January – then a number of stores literally overwhelmed the consumer with profitable offers and promotions. The dynamics of growth was confirmed in the following months.
A year ago, the share of goods purchased on credit from the electronics segment was around 9-18%. Today, this figure has increased to 10-25% (depending on the category).
Leader in credit purchases smartphone market, where 25% of sales are credit-based. On the second line – laptops, which already account for 10 to 16% of credit sales. Behind tablets – 11%, while citizens prefer inexpensive models, which is why the credit share of this category is noticeably lower.
Yes, we are very susceptible to any fluctuations in the currency market. As soon as the dollar broke the mark of 80 rubles at the end of January, the Russians rushed to the hardware stores, thereby raising the level of sales by 20-30%. Credit installments account for 40% credit salesand the most popular loan term is 9–10 months.
In the current economic situation, a loan is one of the most optimal ways to purchase gadgets. The real incomes of citizens over the past few years have declined significantly, which cannot be said about the average cost of mobile devices. If you want a smartphone, get ready to take out a loan.
When you want and no longer prickly. It is very difficult to resist the release of new mobile gadgets. Smartphones are updated almost daily, new “smart devices” enter the market, and the variety of all kinds of technological things just makes your head spin. According to an analytical study conducted by the Svyaznoy retailer, over the first four months of this year, Russians have increasingly begun to give preference to loans when buying gadgets….
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