Just the other day, we discussed Microsoft’s strange pricing policy for the ARM-adapted Windows RT operating system, which will become one of the alternatives to Android for tablets (full-fledged Windows 8, by the way, too) and, of course, will try to compete with iOS. Now information has surfaced that Microsoft is preparing its own tablets. Perhaps all this is somehow interconnected.
The Redmond Corporation has never tried to compete in the consumer device market with its PC partners. After all, she receives the main income from licensing Windows to those same partners. But in some way this situation may change. Previously, Microsoft has experimented with other devices more than once, be it MP3 players or even phones. Kin. Both projects were not very successful, and the last one was a failure, but there were also victories. Take, for example, the same Xbox. The next device in line for Microsoft experiments was a tablet.
According to the data AllThingsDJune 18 in Los Angeles, USA, Microsoft will hold a special event, one of the main topics of which will be tablets. Some kind of “important announcement” is also expected at it, and until yesterday it was assumed that it would be some kind of another innovation in the field of software or a new service, but then two information resources published data on tablet development within Microsoft. This is the one mentioned above AllThingsD and The Wrap. Both referred to a source close to the plans of the Redmond company, but who wished to remain anonymous so as not to arouse her anger. That is, under the “important announcement” is meant the corporation’s entry into the tablet market as a full-fledged player, and not just a software platform supplier.
Sources say that the company is preparing tablets based on both ARM processors and Intel solutions based on the x86 architecture, which means that there will be proprietary solutions with Windows RT on board and full-fledged Windows 8 too. There are several pitfalls for other participants in the IT industry. First, the main partners of Microsoft, like Dell, HP, Lenovo, Samsung, ASUS and others who buy Windows licenses from the company and use this OS in their PCs, tablets based on the new software platform are also scheduled for release. Is the corporation going to kick its own golden goose and start competing with its partners? But they don’t have alternatives to Windows for computer platforms.
Secondly, for Microsoft, its own software platform is free and it will be able to offer similar products at a lower price than its competitors. After all, you remember the price that the company wants for each Windows RT license – $85. Yes, and a full-fledged Windows 8 will also obviously cost a lot. And this is already drawing on not very fair competition and may well anger those who are now actively cooperating with Microsoft.
On the other hand, the company will really have the opportunity to compete with Apple and Google in the tablet market, at least when it comes to ARM devices and Windows RT. Still, the x86 version of Windows has a huge software library, and in this regard, it will be much easier for it than, in fact, a completely new and “naked” Windows RT. But if Microsoft releases its own reference ARM tablet at an attractive price, if developers are interested in it, especially since it provides all the tools for adapting existing software and releasing new ones, then there is a chance to firmly establish itself in the market.
Whether Microsoft will really go to a confrontation with its partners – we’ll find out on Monday, and what will come of all this – it will become known over the next year. In any case, the more useful and necessary devices on the market, the tougher the competition, the better for us, ordinary users. [AllThingsD] & [The Wrap]
Just the other day, we discussed Microsoft’s strange pricing policy for the ARM-adapted Windows RT operating system, which will become one of the alternatives to Android for tablets (full-fledged Windows 8, by the way, too) and, of course, will try to compete with iOS. Now information has surfaced that Microsoft is preparing its own tablets. Perhaps all this is somehow interconnected. The Redmond Corporation has never tried…
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