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Demand for expensive smartphones fell in Russia, but Apple still became the leader in sales in terms of money, Kommersant writes.

According to MTS, from January to November 2022, smartphone sales fell by 19% in units and by 22% in money, compared to the same period last year.

In just 11 months, about 21 million devices were sold for 477 billion rubles. The average check amounted to 22 thousand rubles, which is 3% lower than last year’s result.

Most often, buyers choose smartphones in the range from 30 to 40 thousand rubles. Sales in this segment increased by 30%.

Demand for smartphones over 50 thousand rubles fell by 57%, and for devices up to 15 thousand rubles – by 35%.

The first place in sales in MTS was taken by Xiaomi (33% in units, including Poco), the second place was taken by Samsung (19%), the third one was Realme (14%), followed by Apple (10%) and Tecno (7%) .

In monetary terms, Apple remained the market leader with a share of 34%, followed by Samsung (31%), followed by Xiaomi and Poco (24%), Realme (8%) and Tecno (3%).

The most purchased smartphones this year were Xiaomi Redmi 9A, iPhone 11, 12 and 13 and Samsung Galaxy A03. [Коммерсантъ]





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