At the end of this year, the iPad will have a competitor in the educational field. News Corp. planned to launch her own tablet Amplification Tablet based on the Android OS and special training programs for it in November this year. The cost is expected at a very democratic level within $299-$349. Although, you will have to pay for an annual subscription to the package of educational materials for Amplify, which is $99 for one student.
In the past, the corporation had exclusively partnerships with Apple. In 2010 News Corp. was one of the few infotainment companies to back Apple’s 99-cent Apple TV content rental initiative. In 2011, she partnered with Apple to launch The Daily, an e-newsletter for the iPad, which folded successfully last year. Now News Corp. lays claim to the tidbit that Apple excels at – educational market.
At the moment, the use of tablets in schools is becoming an increasingly common practice, convenient for both teachers and students. Today, the iPad is being purchased by American schools on an outstanding scale, as evidenced by the statistics. This is facilitated by special discount offers for the wholesale purchase of iPad for high schools in the States. So it’s not surprising that News Corp. decided to try their luck in this market, moreover, the company offers its product at a lower price, and it is understood that students will be able to take Amplify tablets home in the evenings during the school year.
The Amplify features are similar to the ASUS Transformer Pad TF300TL. It has a 10-inch display, a 4-core NVIDIA Tegra 3 SoC and a 5-megapixel autofocus camera. The OS used is Android 4.1 Jelly Bean.
Teachers will be able to use Amplify in a so-called “blended learning”, which combines modern technologies with traditional teaching methods. To improve teacher-student interaction, Amplify will use emoticons and interactive prompts, such as the requirement to look up at the teacher or the board at the right time.
Amplify CEO (aka Executive Vice President of News Corp.) Joel Klein you will have to try to correctly position the new product in the target market and attract the attention of potential consumers. After all, competition among tablets in the educational field is great.
With the launch of Amplify, there will be changes in News Corp itself. It was decided to divide it into two corporations. One will work in the entertainment industry and manage channels FX and fox newsas well as studios 20th Century Fox and fox broadcasting. The second will deal exclusively with the news and educational areas. It will include the team Amplify, working on both tablet and educational content. In addition, there will also be a newspaper The Wall Street Journal and publishing house HarperCollins. Both companies will be led by a permanent Rupert Murdoch. [ai]
At the end of this year, the iPad will have a competitor in the educational field. News Corp. is scheduled to launch its own Android-based Amplify Tablet and dedicated training programs for it in November of this year. The cost is expected at a very democratic level within $299-$349. Although, you will have to pay for an annual subscription to a package of educational materials for …
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