But they were warned. Now either become stronger or make room.
For two months we were preparing for the fact that LeEco – yes, the same one – would take the Russian market by storm. They allocated space money, prepared a huge batch of smartphones and crazy plans.
What changed: Flash sale starts today at 20:00. LeEco 2 and LeEco 2 MAX smartphones will be given away at a discount of 5,000 rubles. Here here you can participate. They will be followed by TVs, accessories and a whole ecosystem of software and devices.
For top brands, this fact is important in the format of the emergence of a new competitor. It is clear that the owner of the iPhone or Note7 will not run to sell the device on the first day. But the mid-range and budget segment of Android smartphone manufacturers should be scared, and here’s why.
Two things to understand about LeEco in Russia
The guys are very different from the same Xiaomi and even Meizu, although the latter have become stronger in Russia better.
1. LeEco is the Chinese with their “bonuses”
This means that the top technologies, peeped from the West, are offered at really low prices and without brand markup. The dream of a Russian, depressed by the crisis, sanctions, foreign exchange rates and turbulence at work.
You don’t have to look far for examples. Features of this year’s 50-inch model, X4-50Pro:
- 4K resolution (3840 x 2160 pixels)
- 32 GB built-in flash memory
- voice control
- Wi-Fi module (802.11ac)
- Bluetooth 4.1LE
- It costs only 30,000 rubles.
No one on the Russian market can offer something like this for that kind of money. The same applies to top-end LeEco smartphones, which, according to their characteristics, correspond to the flagships of the Android market: top-end displays, powerful processors, capacious batteries, and even normal cameras.
I won’t name prices yet (NDA), but they will hit hard on all sorts of non-brands of the Android market. And the price matters a lot these days.
2. These Chinese come to our market legally
They will have their own service and repairs, retail channels, trained employees, online technical support, special offers for the Russian market, and professional localization. No sales from under the floor, no incomprehensible intermediaries that appear when necessary to solve a technical problem or pass a marriage.
LeEco flies in sharply and becomes in one row with long-term brands. Only the Chinese can do this.
If I were the Asian companies that grabbed a stake in Russia through orders from Ali, I would start to worry. Most recently, I bought Xiaomi headphones, which are not officially sold here. Maybe I would have worn them, but they broke, and there is nowhere to give them away. Even if I want to repair for my own money, there is no service in the country as such!
The warranty service for Xiaomi smartphones seems to be on the shoulders of stores (for example, Svyaznoy), which is not good. The company is presented, as it were, but in fact you will not get through. Just like Instagram in Russia. How is this different from ordering from China when you are not guaranteed anything?
And okay smartphones. TVs, services, films will go further – here “xiaomi” will not offer anything. And certainly other Chinese do not have such a powerful information campaign: they talk about LeEco at every turn, there will only be more in the future.
First impressions of Chinese LeEco smartphones
A few days ago, two smartphones finally arrived to me: LeEco Le 2 and LeEco Le 2 MAX.
To be honest, I did not expect that both models have the same body. The difference is only in the physical dimensions and the camera module. The color came pink, which I personally do not like and, according to rumors, will not be sold in Russia.
But if you forget about taste, the picture is amazing. LeEco Le 2 has a processor Snapdragon 652 – the well-established “brain” of most mid-range smartphones. And in MAX they generally inserted the current “top” of the Android market, Snapdragon 820.
The performance of both smarts is really on top. Applications open instantly, the proprietary LeEco shell does not lag (oh yes!). I put a couple of 3D toys from the Play Store, used several instant messengers through multitasking.
Hence the question: if these phones are one and a half times cheaper than flagships in Russia, how will Xiaomi and Meizu respond? The first ones are nothing. It will be interesting to watch the fight of the second.
Let’s do a full review. There is something to talk about.
And so LeEco smartphones are not so much iPhone killers as killers of its killers. Therefore, we are waiting for the start of super-sales today at 20:00. How much are you ready to take one?
But they were warned. Now either become stronger or make room. For two months we were preparing for the fact that LeEco – yes, the same one – would take the Russian market by storm. They allocated space money, prepared a huge batch of smartphones and crazy plans. What’s changed: The Flash Sale starts today at 20:00. LeEco 2 and LeEco 2 MAX smartphones will be given away at a discount in…
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