Doing something new and different is easy. Much harder just something a little

Jonathan Ive

Steve Jobs’ genius and reassessment of ability would have had no effect without Jonathan Ive’s innovative design, and Apple’s success story would never have been written. This union defined the era. However, none of this would ever have happened if these two people had not met.

After returning to Apple in 1997, Steve Jobs wanted to hire ThinkPad designer Richard Sapper, who, however, refused to cooperate. Ive, on the contrary, did not see a future for himself in the company, but the then boss, John Rubinstein, was able to convince him, because, according to him, Apple and Jobs “can rewrite history.” That’s how Jobs and Ive met and “on the same day” began work on the iMac.

Genius story: Jonathan Ive is Apple's secondBorn February 27, 1967 in London, England
Drummer in the soft rock band “White Raven”
Early manifested love for cars; however, the automotive design courses at the university terrified him. “When the students drew their drawings, they roared like an engine roaring.”
1987 Marriage to Heather Pegg, birth of sons
1989 Bachelor of Science in Industrial Design from Northumbria University
1992 Getting Started as an Industrial Designer at Apple
1997 Vice President of Industrial Design at Apple
1998 iMac Market Entry
2003 “Designer of the Year” title, exhibition at the Design Museum in London
2012 Senior Vice President of Industrial Design at Apple
2012 D&AD-Award for Best Design Studio
2012 Knighting (Sir Jonathan)
2015 Chief Design Officer at Apple
2017 Honorary Chancellor of the Royal College of Art (London)

John Ive was an early learner of design: his father, Mike, was a jeweler and taught manufacturing, design, and technology at Middlesex Polytechnic University. As a teenager, Ive proved himself a talented industrial designer: one of his best works was a folding overhead projector with a carrying case, and even his sketches looked like professional work.

Until now, his principle of functional design “less is more” is strongly influenced by Dieter Rams, a designer at Braun and the Bauhaus school of artistic design. For Quince, objects and their production are inextricably linked with each other, so he wants to “penetrate” both systems. However, he sees himself as more of a constructor than a designer. The fact that he changed the idea of ​​what a computer can be with this approach is probably the most ingenious achievement of the master in both guises.

If someday Ive stops designing innovative products for Apple, he would like to produce something for friends and himself: “The bar must be set very high.”

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