The Apple brand mark is not only a symbol of innovation, but also hides a fascinating story. The first Apple logo was designed Steve Jobs and Ronald Wayne in 1976. It was a picture of Isaac Newton sitting under an apple tree.

Doesn’t look much like a logo, does it?

Entrepreneurs were also inspired by a quote from William Wordsworth. In his poem “Prelude, or the Formation of the Poet’s Consciousness”dedicated to inspiration, the English poet wrote of Newton thus:

From my pillow, lit by the light
Moon and good stars, I could see
On the pedestal is a statue of Newton.
He is holding a prism. Quiet face
Like a mind dial that’s alone
Floats through thoughts strange seas.


And from my pillow, looking ahead by light
Of moon or favoring stars, I could behold
The antechapel where the statue stood
Of Newton with his prism and silent face,
The marble index of a mind for ever
Voyaging through strange seas of Thought, alone.

It was the last line that was placed on the frame of the first Apple logo, along with the company name written on a decorative ribbon.

rainbow apple

However, Steve Jobs was not satisfied with this image, so in 1977 year he ordered a new logo to the designer Rob Yanov. He asked the artist to focus on the apple itself. It was Yanov who came up with the logo that we know well. It was, however, the first version of the most striking variant of the company’s logo, called the “rainbow apple”.

Apple logo by Rob Yanov

What is behind these flowers? There are many unconfirmed versions here. For example, like this. Jobs thus wanted to pay tribute to the discoveries of Isaac Newton: the law of universal gravitation (apple) and the splitting of light (rainbow).

In 1984, the Yanov logo was redesigned by Landor Associates.

It is possible, however, that the very idea of ​​an apple in the name and logo of the company arose because Jobs was a vegetarian (he made an exception only for fish and seafood) and simply loved fruits. After all, Macintosh – initially not a computer, but a variety of apples.

Many also believe that the rainbow logo was used to advertise the color capabilities of the Apple II computer. This 8-bit computer was the first to work with color graphics.

Rob Yanov

Some consider the Apple logo a tribute Alan Turing, the father of modern computer science. This eminent mathematician, leader of the team responsible for the development of the German Enigma cipher machinewas a homosexual. This was ignored during the war, but after 1945 Alan Turing was subjected to forced hormone therapy using high doses of estrogen and committed suicide in 1954. For us, the method chosen by this scientist is important here: he killed himself by eating an apple with cyanide. The bitten off fruit on the Apple logo speaks for itself.

The evolution of the “apple”

However, as tempting as it might be to associate Turing’s rainbow logo and homosexuality with the LGBT movement’s multicolored “pride banner”, there is no prerequisite for this. This symbol was coined a year after the creation of the Apple logo. By the way, Yanov also spoke about this in his interview.

Apple MacBook Pro 13

Apple’s signature apple has gone through a bit of a makeover in recent years, going black in 1998 and then moving to 3D. Today we see this logo in white or chrome. The iPhone XS max was no exception.

Apple iPhone X

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Photo: Apple, pixabay.com